The power of social media as a marketing tool has skyrocketed over the past few years and At The Waldorf knows it. Wouldn’t you agree that Instagram is like the new status update? Who needs to tell someone where you are, when you can show them?
I’ve been working on a project at At The Waldorf (no, not a typo – that’s the new-ish name of the historical Vancouver hot spot on East Hastings) The Eristoff / @SelfieAtTheWaldorf photo booth I just finished is your way of showing people where you spent your night. Eristoff is a vodka that is parented by Bacardi, that just happens to have wicked imagery full of wolves, full moons and cold winter nights. When I was asked to work on this project I was more than excited; let’s be honest – that is right up my alley my friends. I combined the Eristoff imagery with more tiki-esque style images like tiki gods, palm leaves, coconuts and pineapples to create the photo booth that is meant to be interacted with. Ideas changed and the room evolved as more imargery went up on the wall, and I’m really happy with the way it turned out.
Next time you’re at At The Waldorf, stop into the room and take some picturesof your own and don’t forget to tag @SelfieAtTheWaldorf!
I’ve grown rather fond of my new skeleton friends but they’re feeling a little nameless, no? More to come on that. Hint: Think of some names and you may be rewarded 🙂
Date of completion: Sunday, February 21st
I can’t wait to see everyone’s photos!